![]() While considerations like soil type, growing years and treatment methods are all familiar to the team at JING, brewing the perfect cup of tea on a plane was a new challenge. Cathay do that through physical journeys, and JING through the taste journeys that we take people on.” “In JING, we see a commitment to quality, authenticity, provenance and well-being, an ethos that resonates with our own brand,” he continues.Īrcher adds, “Connection is absolutely at the heart of both brands - connecting customers to new people and places. “Both Cathay and JING are premium brands that evoke a sense of understated elegance and share common values,” says Vassilios Georgakopoulos, Head of Customer Experience, F&B and Service Design. JING’s commitment to quality, sustainable practices and the founder’s love of travel made the partnership, forged in 2016, a natural fit for Cathay. “Our real focus is creating unforgettable tea experiences, while supporting the people and places behind them to thrive,” says Catherine Archer, JING Tea CEO. With between 70 and 80 different strains of single-garden tea in its current range, JING’s worldview encompasses Sri Lanka, Japan and India as well as China, where Eisler’s love affair began and where many of his company’s teas are still produced today in partnerships that promote sustainability and a fair deal for growers. The British company, in operation since 2004, has come a long way since that pivotal trip. When he returned to London, the twenty-something’s backpack was stuffed with Chinese teas, crafted by skilled teamakers – with some sourced from family-run tea gardens dating back generations. ![]()
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